Articles Tagged ‘Arima’
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
Arima launches a Marketing Mix Modelling tool
Combining a self-serve tools with synthetic data provides an option the company says is more efficient.
How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.
Arima adds a new research and analytics leader
The synthetic data company has also extended it availability through Ipsos.
Arima and Vividata strike partnership on synthetic data
SCC data will now be used to inform the insights, targeting and measurement capabilities on Arima’s platform.
