Articles Tagged ‘Arima Data’
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
Arima launches a Marketing Mix Modelling tool
Combining a self-serve tools with synthetic data provides an option the company says is more efficient.
Is synthetic data the answer to protecting personal information?
It eliminates the need for consumer consent and the ability to trace back to the individual, while also allowing customization and more granular audience targeting.
Content-level ad-supported video measurement is on the way
But for it to finally arrive, streamers need to give services like Numeris access to their data.
Chris Williams and Kelly Sanderson sign on with Arima Data
The new hires will be leading Arima’s expansion in Canada and beyond.
