Articles Tagged ‘Bluefin Labs’

DebRoyCannes

Cannes blog: Deb Roy and the future of Twitter

Pollin8 founder Lauren Richards on the inspiring Cannes talk by the platform’s chief media scientist, and the TV-social media connection.

jefft

Starcom partners with Twitter

The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.

Deb Roy

TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.