Articles Tagged ‘Bryan Segal’
Nearly half of digital minutes are spent on mobile: comScore
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
The analytics dilemma
A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.
comScore to launch Media Metrix Multi-Platform
The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
Digital advertising shows steady growth: reports
Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.
