Articles Tagged ‘comScore Canada’
Comscore brings predictive audiences to Canada
The contextual approach is another tool advertisers can test while they can still be compared to cookies.
How is viewability impacting your online campaign?
A new comScore report shows a linear relationship between effectiveness and viewability.
ComScore’s Industry Trust launches in Canada
The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.
Apps reign on tablet and smartphones: comScore
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
