Articles Tagged ‘E.l.f.’

e.l.f. takes to the ice this season with in-arena activations

With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.

Toronto Maple Leafs add two new partnerships

Firehouse Subs are the official sandwich of the storied hockey team, which also signed on e.l.f. as its makeup brand of choice.