Articles Tagged ‘Evolumedia Group’

Second-screen strategies change workflow, extend IP life: CMF report
The new second-screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.

Social TV at heart of new viewing ecosystem: report
Broadcasters, advertisers and producers need to align content on companion screens with the “always-on” generation’s multi-tasking consumer habits, according to the latest report from Evolumedia Group and the CMF.

New TV audience measurements needed: report
The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.