Articles Tagged ‘Fabien Pelous’

The Verdict: Air France builds buzz in Ontario with experiential

The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.

Air France Canada gets set for takeoff

The airline’s latest campaign and contest leverages an experiential activation for the first time, offering entrants a trip to Paris if they check in at Toronto’s David Pecaut Square.