Articles Tagged ‘Grip Limited’


Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.


Spotted! Michelob Ultra targets health-conscious drinkers

The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.


Social pizza and Twitter coupons: MiC’s Global Tour

Eric Vieira from Grip Limited gives his expert opinion on social media campaigns from Domino’s, American Express and Mercedes-Benz.


KFC consumers get more than a bucket

The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.

Holiday Shot

Harry Rosen broadens target for holidays

The CEO of the men’s brand tells MiC why it goes OOH to reach gift-givers during the festive season.


Honda grooves with Gen Y

The car brand mixes music with the launch of its 2012 Civic to reach a younger demographic.


Taco Bell’s call to rebel

The QSR launches a cheeky ad campaign, hoping to gain support from idiosyncratic 18- to 24-year-old males.


Digital catch-up and what brands can learn from Bieber: NXNEi

MiC talks to agency heads at NXNEi on filling gaps in digital and why demographics no longer exist.