Articles Tagged ‘Hugo Thibault’


L’Oreal dives deeper into shoppable video

Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.


L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.


Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.


L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.


L’Oreal Paris Men Expert partners with the NHL

The brand has entered into a three-year partnership with the hockey league, marking its first major sports sponsorship.


In a TIFF: L’Oreal Paris targets filmgoers

The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.