Articles Tagged ‘Kal Irani’
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Mark’s expands its target in new campaign
The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”
Popular
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
