Articles Tagged ‘Kal Tire’
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
Kal Tire signs multi-year sponsorship with NHL
The automotive retailer will be featured across channels throughout the regular season and playoffs.
Kal Tire kicks off weather-controlled campaign
The tire dealer is using an out of home execution with creative that changes to promote different types of tires based on driving conditions.
