Articles Tagged ‘Kantar Millward Brown’
Does ad targeting play into gender stereotypes?
Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.
Canadians notice more ads and are not always happy about it (study)
Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.
Canadian youth less swayed by traditional ads than global population: study
When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
