Articles Tagged ‘Kevin Keane’
This is your brain on Super Bowl ads
Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.
The thinking behind Molson Coors’ brainy TSN campaign
How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.
AToMiC recap: glimpse into the future today
Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
AToMiC: Kevin Keane talks brainwaves and data
The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
MiC Editor’s Pick: Bringing fans into the fold
Welland, ON.-based band Street Pharmacy has launched a celebrity-brand inspired direct-to-consumer program to collect data and connect directly with fans.
#Changethemodel: Direct-to-consumer initiatives
MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”
