Articles Tagged ‘Mark Ritson’

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Four lessons in media Mark Ritson brought to Toronto

Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.

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Google commits to MRC audit for YouTube views

As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”