Articles Tagged ‘Mixx Canada’

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.


On the MIC: George Ivie talks measurement

The CEO and executive director of the Media Rating Council previews his IAB MIXX keynote, talking expanding definitions of TV, cross-media and the online digital f-word.

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MiXX Canada talks digital

The IAB conference in Toronto saw presentations from eMarketer, Mindshare and Taxi on how to thrive and survive in the digital space.


The future of metrics is social: Mixx Canada

Networked Insights account director says that to buy better campaigns, pay closer attention to social media.