Articles Tagged ‘Neil Johnston’
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
CRTC opens floor for simsub comments
The regulator has called for public comment on the Super Bowl simsub issue ahead of this weekend’s big game.
Mid-season window: the state of TV buying
How TV buying strategies are changing as media dollars shift increasingly to digital.
GroupM Canada adds to exec team
The company has named a new chief trading officer and Quebec president, relocating both new hires from outside Canada.
