Articles Tagged ‘Newcomers’
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Newcomers use their smartphones for everything, except for SVOD
More than four in five newcomers rely on WhatsApp, Messenger, and other free options.
Holiday celebrations help newcomers feel at home
The Vividata 2023 Multicultural Study says holiday celebrations help newcomers connect with their heritage and make Canada feel like home.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
