Articles Tagged ‘Notch Video’

Pillar

Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Copied from strategy - 2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

cfEatonCentre

CF gets traditional to attract high-end shoppers

The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.