Articles Tagged ‘Peter Wagner’

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Xaxis launches mobile-first business

The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.

has programmatic changed

Blog: Has programmatic moved into a new era?

Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.