Articles Tagged ‘RFP’
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Canada Post launches media RFP
The Crown corp is looking to establish relationships with up to five media cos for its online work.
GM launches global media review
The car co, which works with M2 Universal in Canada, is issuing an RFP for all its consumer-facing planning and buying.
