The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.