Articles Tagged ‘Rooftop’
Spotted! A swarm of bats promotes The Batman
Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.
Spotted! Toronto descends into the DC Universe
To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.
Spotted! Atlantis comes to Toronto
Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.
Spotted! Breaking bad habits
Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.
How VW used custom content for the win
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
Leon’s targets millennials with new influencer-led campaign
The retailer has expanded its content marketing program with a print edition and experiential blogger event.
