Articles Tagged ‘Shaw Media’
Showcase launches Continuum Interactive
The convergent experience, developed with Toronto-based Secret Location, incorporates Vine videos and social media sharing and voting to influence the outcome of the second season finale.
DIY Network Canada unveils spring lineup
The Shaw property’s schedule features new series like Salvage Dawgs (pictured) and returning shows like Million Dollar Contractor.
The rise of retail-tainment
Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.
Big Brother Canada nets big numbers on TV, web
The series drew its highest audience to date, while Shaw Media says viewers have streamed more than a million hours of video from online live feeds over the last seven weeks.
Showcase promotes with partners and aliens
The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
TSN and Global partner to sell The Masters
Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.
NCIS claims ratings crown: BBM
The 60-minute drama netted 2.73 million viewers, whileThe Big Bang Theory was the top weekly show for March 18 to 24.
Iogo steps into the kitchen
The yogurt brand has launched “Supporting Goodness,” a program that leverages Food Network chef Lynn Crawford to promote collective kitchens.
Shaw Media unveils new lifestyle programming
The media co’s April schedule features a lineup of new series, including Donut Showdown on Food Network and Disaster Decks on HGTV.
Global News reinvents itself online
The new site uses responsive design and adds branded and sponsored content opps for advertisers.
Mott’s Clamato sponsors Top Chef Canada
The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
Global adds tap-through tech to its apps
Paul Burns tells MiC about the new call-to-action layer and how he hopes the tech will enhance the media co’s video offerings across all screens.
Big Brother Canada premiere draws 1.4 million viewers
The 15 homegrown house guests reached 3.3 million Canadians with a special presentation on both Slice and Global Television.
Spotted! Big Brother Canada gets sloppy
To promote tonight’s series premiere, a branded food truck is touring Toronto and serving up free helpings of the house food called slop.
Shaw Media unveils Big Brother Canada sponsors
The Brick, Chevrolet and Ramada Worldwide have all signed on as sponsors of the first season of the Canadian version of the reality show.
