Articles Tagged ‘Stephane Berube’
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
L’Oreal expands role with Luminato
Company CMO Stephane Berube on how it plans to use its sponsorship to bring the festival to a national level through digital platforms.
GroupM wins L’Oreal Canada
Stephane Berube, head of L’Oreal Canada’s media and investment, tells MiC the company will open a sub-agency to lead the planning and buying starting in 2014.
