Articles Tagged ‘The Amazing Race Canada’
CTV announces digital content slate for The Amazing Race Canada
BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
Amazing Race Canada reveals launch date, prizes
The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
