Articles Tagged ‘topspot’
RBC promotes grassroots hockey
The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
Spotted! Agency staffers take to the ring
Check out our video featuring boxers from Innocean, Grip and more who capped off weeks of training at Agency Wars III.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Sears Canada launches rebrand for the holidays
The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
Jamieson touts pure products online
For the second leg of its “Purity is Priceless” campaign, the brand is placing more pre-roll and banner ads to reach consumers researching vitamin supplements.
Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
Yellow Pages invites you to the new ‘hood
The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.
Arby’s sandwich creates disbelief
The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
