Articles Tagged ‘VAST’

Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.

IAB Tech Lab updates VAST tracking template

Keeping long-form digital video content in mind, the independent, IAB-related body has announced an update to its measurement template at the Ad Ops summit.