Articles Tagged ‘WeChat’
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
BMW makes a permanent buy on WeChat
Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.
Buick targets Chinese Canadians with WeChat activation
An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.
