Big trade pickups from the Toronto Blue Jays have translated into boosts in ratings and social media chatter for the team across Canada, according to data from IPG Mediabrands.

The team, which was riding an 11 game win streak heading into this weekend’s series against the New York Yankees, has seen a boost of 29% in spectators since the end of July.

Twitter talk about the team jumped by an astounding 288% between July 28 and August 9. And online chatter is spreading across Canada. Prior to August 16% of Twitter talk about the team came from outside of Toronto, that has now jumped to 23% .