Articles Tagged ‘Toronto Blue Jays’

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Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

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Open Farm signs on with the Blue Jays

The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.

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Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.

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TD signs with the Jays for five more years

The brand will see increased visibility and more event sponsorships.

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Toys “R” Us up to bat as new Blue Jays sponsor

The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.

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ICYMI: BuzzFeed Canada unionizing

Plus, BBC’s Life Below Zero is coming to Canada and more.

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Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

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Blue Jays to air on Omni in third language

The Saturday games will be aired in Tagalog throughout the summer.

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Media revenue up 12% for Rogers in Q1

While advertising played its part, the main driver in the revenue increase was higher distribution to the Blue Jays.

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Sports lead to revenue gains and profit drops at Rogers Media

Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

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ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

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Samsung Canada expands Jays partnership to go 360

The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Rogers Media revenues down 2% in Q4

Fewer Blue Jays post-season games and declining ad dollars led to the dip.