Articles Tagged ‘Toronto Blue Jays’

BioSteel Sports Nutrition Inc--BioSteel Celebrates Toronto Blue

BioSteel pushes its partnership with the Toronto Blue Jays

If you’ve been wondering about the “BioSteel Baths” at the Rogers Centre, it’s part of the sports drink’s push into more major sports sponsorships.

A-W Food Services-img01

A&W becomes the official burger of the Toronto Blue Jays

A three-year deal will have the QSR increase its presence at the Rogers Centre and activate in-restaurant.

Screen Shot 2022-04-11 at 10.13.02 AM

How Labatt is activating around the Toronto Blue Jays

The brewer’s sponsorships are born from its brands’ priorities and passion points.

Jays Launch Graphic

Toronto Blue Jays sign big deals with TheScore Bet and Mary Brown’s

The long-term deals include broadcast, stadium signage and bars and concessions at the Rogers Centre.


Toronto Blue Jays renew partnership with Valvoline Canada

Valvoline says the deal will help extend its reach with Canadian vehicle owners.

Blue Jays

Sportsnet reveals Blue Jays details for 2022 season

The Rogers-owned network will deliver exclusive coverage across Canada.

Screen Shot 2021-04-14 at 10.32.33 AM

Open Farm launches its first Canadian TV campaign

The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.


Open Farm signs on with the Blue Jays

The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.


Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.


TD signs with the Jays for five more years

The brand will see increased visibility and more event sponsorships.


Toys “R” Us up to bat as new Blue Jays sponsor

The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.


ICYMI: BuzzFeed Canada unionizing

Plus, BBC’s Life Below Zero is coming to Canada and more.

Jays crop

Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.


Blue Jays to air on Omni in third language

The Saturday games will be aired in Tagalog throughout the summer.


Media revenue up 12% for Rogers in Q1

While advertising played its part, the main driver in the revenue increase was higher distribution to the Blue Jays.