Private Eyes bets on brand integration » Media in Canada

Private Eyes bets on brand integration

The dramedy on Global moves into a new timeslot and adds an integration with PokerStars.net.
Poker stars 2016

Comedy-drama series Private Eyes has brought its series sponsor into its latest episode, integrating PokerStars.net into the episode airing June 23.

The show, which is moving to the 10 p.m. slot on Global, with the return of Big Brother airing at 9 p.m., will include more integrations in the series over the coming weeks. In its first integration, PokerStars.net’s star player Daniel Negreanu will be at the poker table alongside hip-hop artist Kardinal Offishall.

Eric Hollreiser, VP, corporate communications at Amaya Inc., which owns the poker-playing site, stated in a press release that the decision to integrate into the show was aimed at reaching new Canadian audiences “in a fun and unique way.”

In the first integration on June 23 viewers will see Matt Shade (Jason Priestley) and Angie (Cindy Sampson) try and locate a 16-year-old girl. The scene is set in Toronto’s hip-hop world and Shade sets out to expand his search by setting up a poker game with PokerStars.net’s Negreanu and artist Apollo (Offishall) to use their star power to try and locate the girl.