OLG makes a big buy in Toronto: Media Monitors

Meanwhile, CTV held onto its lead in Montreal.

Last week, OLG purchased a whopping 2,113 radio advertising spots in Toronto – a 50% increase over its buy the previous week.

That further cemented OLG’s position as the top radio ad buyer in Toronto, according to the Media Monitors charts. For its second week at the top, (measured Dec. 3 to 9), OLG bought nearly three times as much advertising as the next-biggest buyer, Rogers (steady at #2).

The city’s top-five was rounded out by Rogers Internet (up from #8), Kelsey’s (down from #3) and Hudson’s Bay (up from #15). Another new buyer on the list was Freedom Mobile (coming in at #8).

OLG’s buy represented more than 80% of the total buy for the Lotteries category, which was the second-highest all-around buying category. The top category, however, was wireless carriers, with 2.868 total spots purchased.

In Montreal, CTV stayed on top of the buying charts with 316 total spots. Also unchanged from last week was travel deals service RedTag.ca.

Hudson’s Bay moved up two spots to #3, while the Volvo Dealer Association appeared at #4 after not making a buy the previous week. Shoppers Drug Mart rounded out the top-five (down from #3).

New list entrant Corbeil Appliances debuted at #10.

Although CTV stayed at the top for individual buyers, as a category, restaurants and nightclubs once again came in first for Montreal. Across advertisers, 895 total spots were purchased, up from last week’s total of 793.

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