Addressable TV is not a new idea. The concept’s been bandied about for ages and companies have dabbled in it, albeit with limited success. But now it’s taking meaningful strides forward, ready to breathe new, lucrative life into the old sample-based TV ad model, and Canada is poised to take the lead.
MiC caught up with PHD’s worldwide CEO Mike Cooper and global strategy and planning director Mark Holden for a quick Q&A in Cannes.
Strong work in Design and Cyber from Cossette, Sid Lee Architecture and BBDO garners Canada some Gold hardware.
The Microsoft GM tells MiC in a video interview how Kinect helps the company connect with users in new ways.
The festival panelist shares his thoughts on marketing creativity and the lost generation of marketers.