Articles Tagged ‘global ad spend’

money, Canada

Zenith downgrades its global ad spend outlook

The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.

Share of total spent by country

Mobile global hotspot for ad dollars: report

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.


GroupM reduces global ad spend forecast

The company has revised its numbers based on factors including a loss of economic momentum.


GroupM drops global ad growth forecast

The company’s report predicts total ad growth will be lower than originally forecast due to natural disasters and political turmoil in the Middle East.