The Canadian Out-of-Home Measurement Bureau (COMB) has announced the addition of four new members to its board of directors.

Richard Ivey, senior VP of customer service at Media Experts, joins the board as chair of the COMB research committee.

Also joining the board are Kris McVeigh, senior VP and managing director at M2 Universal; Sandy Bourne, VP of advertising, sponsorships, events and merchandising at BMO Financial Group; and Karen Lee, senior media manager of integrated marketing at Coca-Cola Ltd.

Sheri Metcalfe, VP and co-managing director of Jungle Media, stays on as chair of the COMB board.