Articles Tagged ‘Sheri Metcalfe’

Solving the paradox of social media’s good and bad sides

Sheri Metcalfe explores what advertisers can do when change happens faster than we can predict its impacts.

Time well spent: a 30-year retrospect

After three decades in the business, Sheri Metcalfe reminds us that despite advancements, there are universal truths maintaining media’s pivotal role in advertising and marketing.

Big changes at Vision7 as Sheri Metcalfe steps down

Brooke Leland will step into a co-leadership role at Jungle as its co-founder pursues new opportunities.

Kristine Lyrette appointed as new CMDC chair

Also on the executive committee are PHD president Caroline Moul and Cundari managing director Luke Moore.

Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.

MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

Blog: Media millennials, a modern relationship

Sheri Metcalfe, president of Jungle Media and CMDC Youth Ambassador chair shares her top tips for working with the next generation of media leaders.

Boomers and seniors: how should we reach them?

Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.

Home of the brave: are Canadian marketers ready for Vice?

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

The Mission: Reaching the elusive young male

Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.