CBC and Sportsnet team up for FIFA World Cup coverage

The sub-licensing deal makes the sports station a licensed broadcaster of the 2014 World Cup Brazil, and lets it broadcast soccer events to which the CBC has rights.

The CBC said Tuesday that it has reached a deal with Sportsnet for coverage of upcoming international soccer events, including the 2014 FIFA World Cup Brazil.

The sub-licensing deal makes Sportsnet a licensed broadcaster of the 2014 World Cup, and will let the all-sports network carry Cup matches, for which CBC holds Canadian broadcast rights under its agreement with FIFA.

Other events covered in the CBC/Sportsnet deal include: the U-17 Women’s World Cup Azerbaijan 2012, the Futsal World Cup Thailand 2012, the Confederations Cup Brazil 2013, the U-20 World Cup Turkey 2013, the Beach Soccer World Cup Tahiti 2013, the U-17 World Cup UAE 2013, the U-20 Women’s World Cup Canada 2014 and the U-17 Women’s World Cup Costa Rica 2014.

This month, the agreement allows the CBC and Sportsnet to cover the FIFA U-20 Women’s World Cup from Japan.

The CBC will also offer on-demand coverage of completed matches at cbcsports.ca

Meanwhile, Sportsnet will begin broadcasting matches from the tournament Aug. 20.

From Playback Daily