TSN has appointed Nathalie Cook as its new VP of sales and brand partnerships.

In the role, Cook will head up the Bell Media-owned sports specialty’s sales and brand partnerships division, working with clients and partners to develop opportunities across all of TSN’s platforms.

Previously, Cook was VP of marketing and innovation for Bell Media, where she led brand strategy for Bell Media Sales. She has also served as TSN’s VP of integrated marketing and partnerships, and prior to joining Bell she oversaw partner relationships, marketing and promotion of the London 2012 Olympic Games as VP of marketing and partnerships for Canada’s Olympic Broadcast Media Consortium.

Cook replaces former VP of sales and brand partnerships Joe Carter, who announced his retirement in September, and will step into her new role effective immediately.