Rogers Communications cut “several hundred” middle management jobs yesterday and 15% of its VP-level executives.
Cuts were made across all lines of business at the company, according to a Rogers representative.
The cuts are the latest round of changes under the leadership of new CEO Guy Laurence as he turns the company into “Rogers 3.0,” a plan that was announced in late May.
Pillars for the company under the new plan include driving meaningful growth in the market and focusing on innovation and market leadership as well as becoming more customer-centric.
According to an internal staff memo obtained by the Financial Post, the cuts included consolidation in the Rogers Publishing unit, with three editors let go as part of the streamlining efforts.
Included in these cuts was the position of editorial director, held by Dianne de Fenoyl who had been with the company since 2005, previously working as managing editor at Maclean’s before moving to the new role in 2009. Beth Thompson, editor-in-chief at Canadian Health & Lifestyle was also let go, with the company saying the title would be rolled into the Chatelaine brand.
On the trade side, Cosmetics and Made for Men will now be aligned under the consumer-focused Flare brand, with the editor of those two titles, Kristen Vinakmens, also being let go as a result of the changes.
“These decisions are never easy. The goal is to become a more nimble, agile organization with much clearer accountabilities. Savings will be reinvested in areas like training and systems to better serve our customers,” according to the Rogers representative.
More details to come
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Did I just read “better serve our customers”…. that is SUCH a BS statement. Overused. How about we need to cut to feed the shareholders who only want $ out of the company, they never “give back” – that sounds about right. As for “training” not sure WHO they are training. I have never ever heard of Rogers actually investing MILLIONS in “training” anyone. Pathetic, ridiculous, corporate greed has NO limits.
The problem remains. 3 types of management unbelievably continue to survive: 1.Self-serving Narcissist 2.Yes Men 3.TheOldBoys. The talented money-makers are gone. There may be a short term profit gain due to immediate layoffs but the long term talent needed to generate revenue & share is severely lacking.
That may be so, but if you read my earlier comments on other Rogers stories, this company (and Bell Media) have returned to very top-heavy VP and/or Sales structures. Way to many VPs….VP of this and that. Its about time. Reality has set in. But I agree with your #3. Why, for example, is Phil Lind still there? Does he not have anything else to do? No hobbies?