Rdio

Services available in Canada: Rdio has been available by subscription in Canada since 2010, with an ad-supported free version launching in September. The premium version currently costs $9.99 a month.

Number of Users: The company does not disclose its user numbers and would not say whether the launch of the free version has had an impact, but Anthony Bay, CEO of Rdio, confirmed that Canada is the company’s #2 market globally.

Size of catalogue: 30 million songs are available within Canada.

Features: Music can be streamed through a web player or free apps for mobile and desktop. Rdio users can create their own playlists, select a streaming station based on genre, mood or activity or pick recommendations based on what has been previously listened to and what’s trending on the service. Rdio features social elements that allow users to follow what friends are listening to on the service, or share what they are listening to on other social networks. Premium users can download music for offline listening.

Ad units available: Rdio uses in-stream audio mid-roll ads that are synced with a full-page display ad takeover. Bay also says that the company will be rolling out new ad options “to help advertisers leverage social engagement” before the end of the year.

Brand partners in Canada: BBM, Squarespace and Amazon are Rdio’s launch advertisers.

Integrated content opportunities: Rdio also features stations that are curated by brands and companies, where they control the audio ads played there.

(Next: Songza)