ICYMI: Comedy’s new female host, Addictive Mobility adds staff

In case you missed it: Samantha Bee's new Comedy show has a launch date, Addictive Mobility added six staffers and how the U.K.'s Sky is gamifying the commercial break.
By Staff 
January 22, 2016

Samantha Bee to take over late-night Monday spot on Comedy Central

Long-time correspondent for The Daily Show, Samantha Bee will soon be hosting her own show, a roast on current events and news from a uniquely Bee perspective. The Canadian comedian will be presenting the show in front of a live audience.  The half-hour, 13-episode, weekly series will premiere on Monday Feb 8 at 10:30 p.m. on Comedy.

If you want to see what Bee is capable of if inserted into an alternate dimension, watch this video commercial announcing that the arrival of The Full Frontal.

Thousands of Canadians reply to CRTC’s call

Thousands of Canadians are letting the CRTC know what they think of the state of telecommunications services, including broadband internet. Since opening up for comments last week the CRTC has received 15,000 responses for its questionnaire on telecom services. The deadline for responses is the end of February, with a public hearing to start on April 11.

Addictive Mobility adds to staff

Mobile advertising technology company Addictive Mobility has added to its roster, hiring six new people to the team.

New hires to the account team include Victoria Martinez-Lees, account director, Iva Markovic, senior technical account manager and Danielle Thomas as account manager.

The technical team has been built out to include Blair Hoddinott, devops engineer, Kieran Sedgwick, software engineer, and Anselm Lau, junior data scientist.

U.K.’s Sky Media gamifies ad breaks

From the global media files, Sky Media and the U.K. office of MediaCom are trying something different in an effort to get consumers to stick around for commercial breaks: they’re making them into a contest.

During the first ad break of tonight’s 9 p.m. premiere of Stan Lee’s new drama Lucky Man, viewers will be encouraged to tweet @Sky1 with #TryYourLuck for a chance to win prizes including flights, groceries for a year and electronics. In the days leading up to the premiere the channel was teasing the contest with ads saying “you might be lucky too” and “is today your lucky day?”