BonLook picks iProspect

The eyewear company will dive deep in to paid and organic search to accelerate its physical retail expansion.

Eyewear retailer BonLook has officially partnered with Dentsu Aegis Network agency iProspect.

iProspect will work with BonLook to develop and execute its omni-channel marketing strategy including paid and organic search, social advertising and content marketing.

BonLook was established in 2011 as an online-only retailer, and has since expanded to 15 different bricks-and-mortar locations across Ontario and Quebec. In 2016, the business received a major, long-term investment from Montreal-based Walter Capital (the amount was not disclosed) in order to accelerate its development and omni-channel platform.

The next several years will be focused on physical expansion for BonLook, which boasts a goal to expand to 50 storefront locations across Canada by 2020.

Sophie Boulanger, co-founder and president of BonLook, said in a statement that the goal of the partnership is to further develop BonLook’s brand presence both in-store and online.

iProspect CEO Guillaume Bouchard said in a statement that the company “has the wind in its sails.” More importantly, he said the retailer’s operating model and culture are “fundamentally digital, and has all the right ingredients to maximize the impact of the strategies we have offered them to support their online and offline growth.”