ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt's Creek says good-bye.
hardik-sharma-I7rXyzBNVQM-unsplash

Comscore partners with Twitch

Global measurement firm Comscore has partnered with Amazon-owned game-streaming service Twitch. The deal will see Comscore measure video streaming activity across Twitch’s gaming and e-sports content. It will also include metrics around information like demographics in order to give advertisers a better understanding of video viewing behaviour on the platform. Metrics tracked will include minutes spent and content minutes per ad.

CBC to send Schitt’s Creek up the creek in style

Canadian series Schitt’s Creek is celebrating its finale in style. CBC announced yesterday a 90-minute viewing of the series’ upcoming finale on April 7. The special night of programming kicks off at 8 p.m. ET with the final episode of the series, followed by a 60-minute special, Best Wishes, Warmest Regards: A Schitt’s Creek Farewell. The special will also be available on the CBC Gem streaming service. It will cover the making of the sixth and final season, as well as footage from table reads and audition tapes.

Schitt’s Creek has won four Emmy Awards and 14 Canadian Screen Awards. It was nominated for 26 different awards at this year’s Canadian Screen Awards, which were recently cancelled due to the outbreak of COVID-19.

Corus to premiere new kid-friendly cooking series

Starting April 19, Corus Entertainment will roll out a new kid-friendly original series on Food Network Canada. Junior Chef Showdown will feature 14 cooks all under the age of 14, vying for a $25,000 cash prize and a sunny family vacation courtesy of Air Transit. Canadian chefs judging the eight-episode series are Anna Olson and Lynn Crawford, while New York-based restaurateur and TV personality Jordan Andino will round out the judging panel. Junior Chef Showdown will air Sundays at 9 p.m. It will also air episodes on Wednesdays at 8 p.m. on YTV beginning April 22.