As COVID-19 restrictions ease and communities reopen, Canadian shoppers aren’t just suddenly hitting the stores in droves, but they’re still interested in getting ready for summer.

In response, Pinterest recently put out data around search trends on the platform, providing some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.

There are three key categories the platform’s reportedly fastest-growing groups are fuelling: beauty, fashion and home decor.

Interestingly, though, while aligning along the top-level trends, the two audiences contrast when the platform digs down into their search and shopping behaviour.

When it comes to beauty and makeup products, Gen Z reportedly prefers pastels, while millennials prefer brighter colours. Millennials focus on flowy, comfort-oriented fashion, while Gen Z wants to trend set, looking for more “rebellious” looks. When it comes to home decor, Gen Z wants skater room decor while millennials are creating crystal rooms. Both, however, are inspired by the Y2K aesthetic with searches for “Room decor Y2K” increasing 30x (Gen Z) and 38x (millennials).

Overall, compared to the same period last year, searches via the platform’s Shop tab has increased by 20 times, and people who visited the platform weekly reportedly doubled the spend of non-pinners every month, and had an 85% larger basket size.

And while the data implies that social has influence over audience shopping habits, actual shopping cart conversion data wasn’t available from Pinterest at the time of this posting.