Articles Tagged ‘millennials’

wyron-a-608520-unsplash (1)

Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

shutterstock_444082576

Canadian youth are intelligent, diverse and fickle: study

A new study that looks at the values of different generations finds that young millennials and Gen Z’s favourite brand is – surprise – themselves.

mobileShutterstock

Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.

shutterstock_165092636

Millennial TV consumption varies depending on living situation: Numeris

While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.

RobYoung

Are millennials Lilliputians?

PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

human project

Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”

shutterstock_317925080

Reach millennials through traditional media: Numeris

The measurement body’s latest white paper shows that 65% of millennials avoid advertising on the internet.

shutterstock_156399695

Social media chatter drives purchasing: report

Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

shutterstock_129027494

Millennials driving cord-cutting: report

The demographic is responsible for leading the shift away from traditional broadcast television, says a study from Limelight Networks.

shutterstock_82069522

Drawing the line between Gen Z and Y: MTM

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.

MillennialShutterstock

Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.

alicia-e1355754710328-238x300

Millennials seeking deeper brand engagement

Edelman’s latest study shows that the demo is looking for interactive experiences and direct communication with brands.