Touche!, Wavemaker win at Festival of Media

Among Touche!'s wins was another Gold for Wilson's "Bug Out" campaign.

Touche! was the most awarded Canadian agency at this year’s Festival of Media Global Awards, though Wavemaker’s Canadian office also brought home its own hardware.

Touche! won Gold in the Best Use of Data & Insight for “Bug Out,” a campaign for pest control brand Wilson. The agency created a data set that could predict where insect invasions would happen in Canada, and using a partnership with The Weather Network to develop a prospecting strategy and deliver targeted, customized messages to Canadians at risk of infestation.

The campaign has already picked up a great deal of hardware for Touche!, notching wins at the Media Innovation and SIA Awards, and already finds itself among the top campaigns on the WARC Media 100.

The agency also won a Silver in the Best Use of Digital Media category for “Search Beats Global Supply Crisis” for client BRP/Sea-Doo, as well as a Bronze in Best Campaign for a Local Brand for Atmosphere’s “Camping Rituals.”

The other Canadian winner at the show was Wavemaker, which won Bronze for Silk’s “Bee Hotel.” The campaign won in the Best Use of Traditional Media: Out-of-Home category.

Elsewhere at the show, PHD Costa Rica’s “The Break of Silence” won Campaign of the Year. Mindshare India won Agency of the Year and MediaCom was named Agency Network of the Year.

The full list of winners can be found on the Festival of Media website.