Québec reality series Occupation Double has returned for its sixteenth season and it already boasts 31 sponsors.
The show follows singles in an exotic location as they search for love.
Developed in collaboration with Comité Martiniquais du Tourisme, the island’s tourism board, the series sees the return of regular sponsors Bell, Bulles de Nuit, Casino de Montréal, Centre Hi-Fi, Cook It, Couche-Tard, Guru Énergie Bio, Must Société, Nail Création, Le Porc du Québec, Shaker Mixologie, Shop Santé, Maison La Petite Robe Noire, Polysleep, Sonnet Insurance and Thatso.
Couche-Tard returns with its “star products” showcased every week, while Shaker Mixologie and Bulles de Nuit continue to offer contestants a chance to discover worldwide destinations and are featured in the show’s happy hours, parties and the contestants’ house.
Guru Énergie Bio returns for the sixth year as the official presenter of the show’s adventures, while Nail Création features a Martinique-inspired “paradise package” for fans of the series.
The series also counts some brand new sponsors. Air Canada, Centre Eaton, Durex, Groupe Finstar, Hôtel Monville, the “Yes I Am” perfume collection from Cacharel, Lambert, LavueBeauté, L’Intervalle, Olive, Oraki, Pizza Salvatoré, RW&CO, Spinelli Direct and Twenty Compass have all signed on for first-time partnerships.
The collaborations are activated through custom content integrations or as part of the winning couple’s $500,000 grand prize package, which includes a condo offered by Groupe Finstar, two car rentals courtesy of Spinelli Direct, a home furniture and accessory set from Must Société, home electronics from Centre Hi-Fi, a Bell package featuring Fibe Internet, Fibe TV and Bell Smart Home, two 12-month Cook It subscriptions and home and car insurance from Sonnet Insurance.
Furthermore, Bell Media and Productions ToRoS have joined forces to offer new and returning partners creative integrations throughout the show’s ecosystem, across live broadcasts, Noovo.ca and social media. “Through sponsorships, integrations, brand associations, content creation or social amplification, local and international brands are showcased via multiplatform opportunities generated by their association with Occupation Double,” states a press release from Noovo.
Occupation Double Martinique ranks first among viewers aged 25 to 54, with audiences growing 12% increase over last year.
