Sponsorship intelligence company SponsorPulse has launched its proprietary Audience Network that enables advertisers to reach target consumers across sports, music, entertainment and charitable properties.

SponsorPulse’s platform already measures how consumers engage with sponsorship properties and develops insights to be leveraged for media targeting. Working with data platform Dynata, that data can be scaled to target digital ads based on behavioral, interest-based information from hundreds of thousands of consumers, according to Adam Mitchell, CEO of SponsorPulse.

Programmatic company MiQ has also signed on as a full-service activation partner, intended to be a “one-stop shop” for activating audiences based on SponsorPulse’s data.

“It’s one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category,” says Adam Mitchell, CEO of SponsorPulse. 

At launch, there are 35 unique audiences available that cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request that custom audiences be created.

Image is by Steve Lipofsky.