Articles Tagged ‘Adam Mitchell’

JFL

What’s the opportunity for sponsors at Just for Laughs?

A new study shows how fans value the event, as well as sponsors involved – and how it compares to the likes of the Grammys and TIFF.

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IMI International takes the pulse of the sponsorship industry

The marketing consultancy has a goal to create one consistent currency across passion points such as music, sports, charity and lifestyle.

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What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

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CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.

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Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.